CDSSEA 03 Regionalization through Media Consumption: Consumption of Thai and Filipino Soap Operas by Vietnamese Audiences Author: Nguyen Thi Tu Anh In addition to focusing on the flows of TV soap operas from Thailand and the Philippines to Vietnam, this study also explores how the consumption of Thai and Filipino dramas has contributed to a greater understanding of these two countries among Vietnamese audiences. This is related to the greater ASEAN regionalization process. By analyzing the rise of Thai and Filipino dramas and their success in Vietnam, as well as investigating the influence of these soap operas on Vietnamese viewers’ perceptions of Thailand and the Philippines, the research strives toward a greater understanding of organic regionalization processes—cultural, social, and economic.